At Heuritech, we harness the power of AI to decode what’s next in fashion. Our trend forecasting platform analyzes colors, shapes, prints and fabrics up to 24 months in advance with 90% accuracy. Using image recognition applied to social media, we detect emerging signals in real time – helping brands anticipate shifts before they go mainstream.
In this article, we explore standout color stories identified through our forecasting technology shaping 2025-2026 – shades that are not only visually compelling, but also meaningful reflections of evolving consumer values, aesthetics, and purchasing behavior.
October 2025: Hues of Brown
Brown made a decisive comeback this year, emerging as one of fashion’s most influential chromatic stories. From rich chocolates to soft cinnamons, brown proved its relevance far beyond autumn — signaling a shift toward grounded elegance and renewed material sensuality.
In October for women in Europe, according to Heuritech’s trends forecasting platform, spotlight wasn’t on a single hue, but on an entire spectrum of browns gaining strong momentum, each contributing its own sensibility:
Heuritech’s Trends Monitoring data – Women EU, Oct 2025 vs Oct 2024
The shade’s popularity was further validated when Pantone named Mocha Mousse the Color of 2025 — aligning seamlessly with Heuritech’s own trend identification of Tawny Brown as a key hue shaping the year. Blending multiple brown shades — from cool coffee tones to spicy cinnamons — has become a key styling strategy, introducing thoughtful monochromatic layering that embodies contemporary sophistication.
Over the past three months, brown outerwear rose by +24%, showcasing the shade’s dominance in coats and jackets. Footwear and bottoms followed closely, with brown boots up +30% and brown lifestyle pants up +25%
This top-to-toe adoption underscores brown’s cross-category appeal and its ability to merge functionality with modern aesthetic warmth — from utilitarian outerwear to everyday essentials.
What truly sets brown apart this year is its seasonless impact. Heuritech’s insights show that brown hues retained strong visibility throughout the entire year, proving that this color family resonates well beyond fall dressing and holds powerful year-round relevance.
Hues of Brown speak to a broader shift in fashion psychology — a desire for grounding, comfort, and authenticity. In an era defined by minimalist aesthetics and material tactility, brown offers emotional depth without excess, sophistication without flash, and timelessness with a contemporary edge.
Whether used in tonal layering or as a neutral anchor, brown embodies the essence of refined simplicity. It’s a color story that resonates across demographics, particularly among edgy, style-driven consumers embracing elevated basics and thoughtful coordination
November 2025: The Allure of Plum
Plum — a deep, sensual hue redefining quiet luxury this November. Spotted from the streets of Paris to SS26 runways, Plum brings richness and refinement to fluid dresses, tailored coats, and cozy knits alike.
According to Heuritech’s latest insights, Plum grew by +21% among women and +8% among men in Europe in Q4 2025, with tops showing the strongest momentum across both genders.
Identified as a comeback color with medium magnitude, Plum blends nostalgia and contemporary elegance — the perfect reflection of today’s balance between minimalism and self-expression.
While Plum takes center stage, Heuritech’s data shows that adjacent purple-red hues are also gaining traction, each offering a distinct twist on sophistication:
Heuritech’s Trends Monitoring data – Women EU, Sep-Nov 2025 vs Sep-Nov 2024
These hues demonstrate consumers’ growing appetite for refined, romantic tones that bridge statement and subtlety. Layering them together — or pairing them with neutrals like cream or taupe — is emerging as a key color-blocking strategy, blending quiet luxury with expressive individuality.
Heuritech’s color analytics reveal that Plum and its complementary purples are increasingly featured in top brands’ collections, including Alaïa, which showcased multiple takes on the hue this season.
Beyond aesthetics, Plum captures a broader movement in consumer psychology — a desire for warmth, sophistication, and authenticity in a fashion landscape defined by both restraint and sensuality. It’s the evolution of quiet luxury, expressed through tone rather than logo.
December 2025: Cobalt Blue Takeover
Cobalt blue is confirmed as one of the major standout color trends for the upcoming SS26 season, making a bold return on international runways. Its striking, electric intensity offers a fresh alternative to more muted tones, signifying a cheerful and optimistic mood in fashion. The trend is versatile, seen in everything from statement outerwear and sleek suiting to sophisticated dresses and playful accessories. To incorporate the color, we suggest wearing it head-to-toe for maximum impact or pairing it with neutrals like white and black, or complementary colors such as deep green or burnt orange, for a modern, fashion-forward look.
According to Heuirtech, the color has shown strong traction in Europe past month, with the color itself (+21%), Cobalt Blue jersey tops (+16%) and pants (+22%) driving growth. In the U.S. the trend also performs well for jersey tops, but both domestically and globally the color and pants have seen a decline in visibility over the past month. However for all Geozones, the color is having either a Big or even Massive magnitude which reflects it still holds strong market potential.
This season, blue tones have gained renewed relevance, with each shade introducing its own unique nuance to modern style. The blue spectrum, ranging from bold, saturated statements to softer, airy interpretations, is making its presence felt across diverse consumer segments.
Heuritech’s Trends Monitoring data – Men EU, Dec 2025 vs Dec 2024
According to data from Heuritech, Ultramarine Blue is the standout performer, projecting a +6% growth over the next 12 months in Europe, primarily driven by younger male consumers and an edgy market positioning. Meanwhile, both Celestial Blue and Pastel Blue are showing a stable +2% growth for the same period. Celestial Blue has a fluctuating profile with wide age appeal, its small magnitude and versatility allowing it to be a subtle but growing mid-tone. Pastel Blue is the only stable shade at this growth rate, and its soft, trendy appeal is popular among fashion-forward segments, offering a gentle contrast to the intensity of Ultramarine.
As fashion continues to evolve, color remains one of its most powerful storytelling tools. Through Heuritech’s AI-driven analysis, brands gain visibility into emerging chromatic narratives well ahead of market adoption – transforming intuition into measurable strategy. Brown and Plum are just two examples of how data-backed color intelligence helps decode cultural mood, refine product design, and guide collection planning with precision and foresight.
