Let’s dive into our top 10 denim trends of 2025 and their growth evolution according to Heuritech’s data insights:
- Flared silhouettes
- Thick rolled up hem jeans
- Brut denim
- Boyfriend jeans
- Straight denim pants
- Buckle-belt denim pants
- Low waisted cuts
- Light denim jeans
- Baggy denim shorts
- Wide leg jeans
Flared silhouettes
In 2025, the feminine touch inspired by the 70s and the growing demand for Boho aesthetics declare one thing: Flared silhouettes is something to invest in! These jeans feature a distinct silhouette that enhances the leg frame, making them a versatile option for both formal and casual wear. During AW25/26 brands like Chloè, Coperni, and Khaite featured flared jeans in their collections. According to Heuritech’s data, flared jeans saw a +57% increase for women in both Europe and the U.S. between Jan-Mars 2025. Even more tailored styles, like the fit & flare, saw a growth, with a +5% uptick in Europe and +4% in the U.S. over the same period. This trend highlights a strong consumer love for nostalgic fashion styles infused with contemporary elements. In addition, the bootcut leg for women continues to rise with a +4% increase among women during summer 2025.
Chloé AW25/26
Thick rolled-up hem jeans
The beauty of jeans lies in their simplicity—and rolled-up hems bring a stylishly laid-back vibe. A simple cuff adds an effortless touch of cool, but in 2025, it’s no longer about a subtle roll. Instead, a bold, thick rolled-up hem is taking center stage. On social media, this updated silhouette is often seen in baggier denim styles, typically paired with ballet flats and a T-shirt for a casual, off-duty look, or kitten heels and a blazer for chic city stroll.
While only a few high-end fashion brands have embraced the trend so far, its rising visibility on social platforms suggests strong consumer interest. Fast fashion and premium labels alike are beginning to incorporate this look into their collections. And the best part? You don’t even have to roll up the hems yourself since it`s so exhausting, right? The fashion brands have graciously done the hard labor for you. That’s right, brands are now selling jeans already rolled up.
In Europe, among women, the trend saw a +34% increase in social media visibility between April and June 2025, earning it the status of a Rising Star in the denim category.
Mango / Instagram
Brut denim
16Arlington / Kidsuper / Sportmax
SS25
Unwashed and untreated, this denim is all about authenticity, with no distressing, no fades, just pure, stiff cotton in its most natural state.
For the full year of 2025, brut denim fabric is estimated to increase by +29% in the EU and +12% in the US among women. For men, brut denim fabric is projected to grow by +16% in the EU and +9% in the US. Brut denim are also set to still the spotlight in 2026.
When diving into specific brut denim pieces, such as brut denim jeans and outerwear both categories continue to rise. Brut denim jeans, in particular, are expected to gain strong visibility during the summer of 2025, with an estimated increase of +42% among women in the EU and +18% in the US.
One trend spotted on social media is styling Brut denim pants with a matching jacket. A head-to-toe raw brut denim look, featuring coordinated jeans and jackets, is circulating widely. During the same period as previously mentioned, brut denim outerwear will rise in visibility, with a +53% increase in the EU and +30% in the US.
Boyfriend jeans
Boyfriend jeans continue to dominate the denim market with their relaxed, easy-to-wear fit. These jeans, inspired by men’s styles but tailored for women, exude the charm of slipping into a pair of jeans before heading out the door, embodying that “I woke up like this” nonchalance that resonates with Gen Z and Millennials. Heuritech data shows a +12% increase in popularity among women in Europe during the year of 2025. For the US a +17% increase is estimated throughout the whole year. The relaxed fit and versatile design make boyfriend jeans a staple for fashion retailers looking to offer comfortable and stylish denim options that appeal to a broad audience.
Straight denim pants
No flare, no rolled up hem, no bagginess, straight denim pants are seeing a +4% increase in popularity among both men and women in Europe during spring 2025 compared to spring 2024. This pant model has a big magnitude and is adopted by primarily trendy and edgy consumers aged 26-35. These jeans are often styled in simple, everyday looks, paired with sneakers or loafers and topped with a basic T-shirt or blazer for a polished yet casual vibe.
Buckle belt denim pants
The year of 2025 is all about personalisation. It’s not just about buying into the latest trends but it’s about reimagining and refreshing what you already own. Instead of chasing entirely new styles, fashion-forward consumers are turning to smart styling tricks to modernize their wardrobes. One of the simplest yet most impactful tools? Accessories, especially belts.
Whether you’re cinching a pair of high-waisted jeans with a sleek buckle or adding contrast to a laid-back denim look, it’s a reliable go-to that instantly elevates and personifies the outfit. The year started off with an increase of +15% among women for buckle-belt denim pants and +5% for men in Europe.
Closed / 2. MM6 / 3. Stella Mc Cartney / 4. AMI
SS25
Low waisted cuts
Inspired by the Y2K aesthetic, low-waist denim cuts have taken TikTok by storm, but what does the data say? According to Heuritech’s data, at the beginning of 2025, low-waist jeans saw a +5% increase in Europe among women, primarily adopted by more edgy, trend-driven consumers. During the same period in the U.S., the silhouette experienced an +8% increase compared to the previous year.
When looking specifically at shorts, particularly low-waisted styles, the shape is projected to grow by +11% during the summer in the EU and by +3% in the U.S. For men, the low waisted shorts are estimated to increase +7% in the EU and +2% in the US.
Light denim jeans
Who thought a pair of black jeans would ever go out of style? Well according to social media visibility the black jeans will see a -5% decline during 2025 in both EU and US. Taking their place in the spotlight are light denim jeans, which are projected to grow by +7% in the EU and +5% in the US over the same period. The trend isn’t limited to women, men are also leaning into lighter washes, with a notable boost during the summer months: a projected +19% increase in the EU and +8% in the US.
Baggy denim shorts
For men, baggy shorts have become a staple in streetwear-inspired outfits, frequently spotted paired with classic sneakers, high tube socks, and oversized sweatshirts or graphic tees. The look balances comfort with attitude, channeling a laid-back yet deliberately styled aesthetic that resonates with Gen Z.
The shape has a medium magnitude and is mainly adopted by edgy and mainstream consumers, during spring 2025 the shape is increasing +24% for men in EU and +13% in US.
Wide-leg jeans / bootcut
Wide-Leg denim pants was a standout trend in 2024, thanks to their relaxed yet polished silhouette. With a +44% increase in popularity among women and a +61% increase among men in Europe during the year of 2024. Heuritech can now declare that the wide-leg Jeans will grow in visibility in 2025 as well. With a projected growth of +25% throughout the whole year for women and +7% for men (EU). The jeans model is still considered being a consistent riser and shows no signs of slowing down in adoption. The wide-leg cut not only flatters the legs but also adds an air of sophistication to any outfit. Pair them with ankle boots for a chic fall look, or with sandals for a more laid-back summer vibe. This style is particularly loved for its ability to create an elongated leg line, making it a favorite among people who value both comfort and fashion.
Heuritech Market Insights update: New pants and shorts trends
Leveraging extensive feedback and market monitoring, we have enriched our pants and shorts architecture in Market Insights with over 500 new pants trends and more than 200 new shorts trends. The enhanced AI module now includes attributes such as embellishments, hem finishes, pockets, stitching details, waist accessories, waist attributes, and newer fit types. This comprehensive data enables fashion and sportswear brands to identify and capitalize on emerging trends like frayed hem denim Shorts, elasticated hem cargo pants, buckle belted cargo pants, elastic waist running shorts, and mesh insert leggings.
These new attributes allow brands to fine-tune their product offerings, ensuring they meet the evolving demands of the market especially as we now forecast trends up to 24 months ahead! By utilizing Heuritech’s advanced trend prediction technology, brands can better understand consumer preferences, optimize their inventory, and enhance their competitive edge.
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