In the unsettled context we are navigating, the SS27 theme leans into openness rather than retreat. It reflects a receptive, curious mindset, one that remains attuned to signals from the outside world and open to joy, to elsewhere, and to other forms of otherness.
The season’s key concept is “Open”, serving as the common thread across the three thematics: “Open to Joy”, “Open to Elsewhere”, and “Open to Otherness”.
The Première Vision trade show invited Heuritech to join forces, and we contributed to their fashion meetings with our data-driven insights to support SS27 trend forecasts across Colors, Prints, Fabrics, and a focus on Denim. This collaboration provided enhanced visibility into the adoption of these trends, highlighting not only key geo-zones but also the most relevant product categories to prioritize.
We were also invited to present our AI-powered trend forecasting methodology, addressing some of the industry’s most pressing challenges, including overstock management, demand planning, consumer targeting, and the growing need for more relevant, data-backed trend intelligence.
Open to Joy
For Summer 27, one emotion comes to the fore: joy! Intentional and assertive, it reclaims a central role in the creative process. In response to a world shaped by constant urgency, overlapping crises, and social tension, creation increasingly becomes an act of resistance. Shifting from Quiet Luxury and Minimalism toward more of a Maximalist approach, collections channel a renewed sense of joyful vitality, reaffirming the power of play, connection, and genuine emotion.
“Daily Cute” emerged as a fresh and impactful take on shirting, reinventing the everyday through playfulness and a touch of impertinent elegance. Thin vertical stripes are mixed with delicately embroidered small-scale florals, bringing poetry and femininity to classic shirting.
According to our data, Thin Vertical Stripes are a big trend that has been growing steadily and gaining popularity over the years. It is particularly relevant among Edgy and Trendy people, from all age groups, and its visibility is forecasted to grow +4% in the next 12 months for Women in the USA.
Bottom: Mic-Haining Tianyi Textile, Vema Textiles, Ilay Textile, Akspa Embroidery Lace
Gingham is reinterpreted with a renewed sense of lightness, explored through textures such as cloqué, honeycomb knits, fuzzy tweeds, as well as airy, semi-sheer muslins and organza.
According to our data, Gingham is a big trend that has been growing over the years and experienced a strong burst in visibility recently and is forecasted to grow by 14% in the USA for Edgy & Trendy women from 16 to 35 y-o.
Bottom: Meltam, Bez Tekstil, Jiangsu Pinytex Textile Dyeing & Finishing, Gratacos, Malhia Kent, Arnia Textile Fashion Div
Stretch tulles and sporty mesh fabrics have been reworked in fresh chlorophyll greens, playing with subtle transparencies, while textured mini florals or softly hairy micro-dots add a discreet, playful twist.
Bottom: Yesung Textile, Fiorenzatulle SPA, Klauber Brothers
Fine laces are enlightened with bold color touches, giving them an extra twist of playfulness.
According to our data, Fine Lace is a medium trend that has been growing steadily and gaining popularity over the years. It is particularly relevant among edgy and trendy people, aged 16-25, and forecasted to grow by 15% in the next 12 months for women in Europe.
“Disruptive Optimism” offered another expression of joy, driven by vibrant colorways, positive prints and textures that fuelled a sense of exuberant creativity.
Big Horizontal Stripes seen on the forum are beach-ready, with bold and fresh colorways, and french terry textures or comfy jerseys.
According to our data, Big Horizontal Stripes gained +21% market share in the European Fashion Forward Women segment compared to the previous year.
Bottom: Pontoglio, Tessitura Carlo Bassetti SPA, Matias-Araujo SA, Foshan Huilong Knitting Clothing Co. LTD
XL geometric openwork meshes, stretch laces, and tulles were presented in graphic, high-contrast combinations, bringing a sense of coolness and edge to these visually expressive fabrics.
Bottom: Lily Lace, Familitex, Vema Textiles, Zhejiang Hexin Holdings
Open to Otherness
The sub-thematic “Ornamental Vertigo” celebrates organic luxuriance, focusing on tone on tone maximalist textures and effects, both extravagant and delicate.
Off-white Big Sequins evoke shells and mother-of-pearl, with a softened, natural sheen.
According to our data, Big Sequins are a small trend that has been growing steadily and gaining popularity over the years. In the USA, it is particularly relevant among edgy people, aged 16-25 and 26-35 and forecasted to grow by 14% in the next 12 months.
3D textured arabesques mix a crafty effect on delicate tulles.
Maximalist prints (abstracts as well as florals) were omnipresent. Bold and flamboyant, yet grounded in wearability, they injected energy and confidence across silhouettes.
Varnished and lacquered finishes, rendered in dense, saturated colour palettes, bring intensity, glamour, and a sense of poise to the season.
Open to Elsewhere
Checks are scaled down into delicate, farmer-inspired motifs that feel relaxed yet chic, lending a sense of timeless, rural-inflected charm to the season.
Checks is a massive trend that has faded for a moment, but is regaining visibility. It is particularly relevant among Women in Europe, among edgy people, and is projected to grow in visibility by +9% in the next 12 months.
Bottom: Pontoglio, Paulo De Oliveira, Klasikine Tekstile, Shuttle Notes by Ueyama Textile
Textured and visually expressive denim treatments injected a sense of fantasy into this timeless fabric, renewing its classic appeal through surface play and tactile depth.
According to our data, Light Denim is a big trend that is forecasted to grow by +5% in the next 12 months for women in Europe, where it is particularly relevant for people aged 16-25, 26-35 and 36-45.
The same applies to casual shirting, where mini façonnés lend classic stripes and checks, a sharper edge. Subtle texture effects introduce a romantic countryside-inspired twist, gently shifting these familiar patterns toward a more expressive, fantasy-driven register.
Conclusion
For SS27, Première Vision ultimately frames materials as a cultural language as much as a sourcing solution, with “Open” inviting designers to move beyond fixed references and embrace joyful hybridity, freer beauty codes, and cross-cultural dialogue. Within this framework, the collaboration with Heuritech resonates as a natural extension of the season’s philosophy: a space where data and creativity reinforce one another to better anticipate how trends take shape, evolve, and gain relevance across markets.
At the same time, the February 2026 edition grounds this openness in “Territories of Savoir-faire”, spotlighting how local craft ecosystems, particularly in France, Portugal, and Japan, are being reactivated through innovation, collaboration, and renewed narratives of value.
In practice, the season reads as a balancing act: expressive surfaces and sensorial color, from Elementary Brown and Biotic Green to Yellow Foam and White Glue, meet a sharper demand for performance-driven elegance, as sport and outdoor references become increasingly decorative, functional, and durable. And behind every aesthetic story sits a non-negotiable brief: circularity, traceability, and responsible manufacturing are no longer add-ons, but the baseline through which desirability is now expected to prove itself.
