How did Wolverine Worldwide use Heuritech data to make a successful capsule launch?

When Heuritech helped a client launch a product and achieve 100% sell-through in 10 days.

The context

Our client wanted to launch a new colorway on an existing shape in 90 days and make it a successful capsule launch for Christmas.

The big questions was: What were the most growing styles for boots and sneakers in the US in Winter 2020?

The challenge

Determine the right colorway for a successful capsule launch while catering to consumers' demands and respecting the brand's identity.

Heuritech's Methodology

We Segment

We built representative panels across 15 regions, 4 age segments (16-25, 26-35, 36-45, 45+) and 3 audience panels (edgy, trendy, and mainstream).

We Crawl & Detect

Analyzing millions of social media images, our computer vision recognizes over 20,000 trends across key features: colors, prints, shapes, fabrics and details.

We Predict

Our proprietary AI engine quantifies & predicts demand 24 months in advance with over 90% accuracy, providing brands with actionable insights to stay ahead of market shifts.

The context

The challenge

Heuritech's Methodology

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