Company analysis

Madewell is a successful American retailer, oriented toward millennials with a passion for denim. But as time moves forward, Madewell must adapt their tried-and-true strategy to remain on top.

At Heuritech, we trained our AI to recognize logos from 17 key sneaker brands and analyzed their market share based on social media visibility. So, what does the data reveal about the current sportswear landscape? Does the sneaker market have a new contender? For years, the sneaker market has been ruled by a few major […]

Lululemon creates high-quality athleisure for women who run, cycle, do yoga, or just like to be comfortable. Here, our trend forecasts point to to the brand’s ideal Spring 2022 collections in Europe vs the US.

Zalando is one of Europe’s leading fashion retailers, emphasizing innovation and sustainability. Trend forecasting can bring them closer to their goal, and to their customers.

Urban Outfitters is a cornerstone of American youth fashion, creating a community for young creatives and trend-setters. Can trend forecasting perfect their Winter 2021 collection?

Free People dresses the modern boho girl who’s as free-spirited as her wardrobe. Can trend forecasting give the brand tips for Winter 2021?

British brand River Island provides stylish and affordable clothing for young women, and with trend forecasting, they can improve their collection planning for Winter 2021.

Staple-clothing brand Esprit now wants to expand in Europe and China to younger consumers, all while remaining eco-conscious. Can trend forecasting help for Winter 2021?

UK-based retailer Miss Selfridge is strong in affordable garments for young women. We analyzed their current assortment to forecast the top trends for Winter 2021.

New Look is known for its wardrobe staples for men and women of all ages. For their Winter 2021 collection, we forecast which trends to make or break.

Benetton is an expert in high-quality knitwear and strong colors, but they’d like to focus on sustainability and e-commerce, too. Can trend forecasting help for Winter 2021?

British brand Pretty Little Thing is known for its ability to quickly deliver on top trends. With trend forecasting, they could create a top Autumn collection this 2021.

Tendam is one of Europe’s leading fashion retailers. Can trend forecasting make the difference for their Fall 2021 mens and womenswear collections?

Rue21 is one of the few retailers to find success amidst this year’s pandemic. With trend forecasting, they can be sure to appeal to US women come Spring 2021.

Bershka creates clothing tailored to Gen Zers, who express themselves through their style and social media. With trend forecasting, the brand can nail their Fall 2021 collections.

Discover how fast fashion retailer Zara can enhance its customer profiling with artificial intelligence in its push towards e-commerce.

Aeropostale is known on the US market for its recognizable logo and closet staples. This Summer, trend forecasting can take the retailer even further.

With trend forecasting, C&A can get a clue into which trends will be most appealing for men and women in Europe for their Fall 2021 collection.

American retailer Kohl’s is fluent in casual and activewear, but can trend forecasting keep them on trend for Spring 2021 womenswear?

Macy’s has successfully adapted to a rapidly changing retail landscape by focusing on their e-commerce strategy. How can they take their business to the next level?

La Redoute has undergone a wildly successful digital transformation in the past few years, focusing on new values for the future. Can they go even further?

UK brand Superdry was once viewed as a desirable sportswear brand. Today, they’ve lost their way: Trend forecasting can get Superdry back on track again.

Zara is one of the successful fast fashion retailers today, but to keep up with ever-changing trends and new technologies, they must adapt.

French brand Cache Cache seems to have unlocked the secret to the Chinese fashion market. Can trend forecasting take their success further?

The American retailer Old Navy has experienced some collection misses over the years. This year, trend forecasting can help.

Spanish brand Mango has been working to put their customers at the center of their decisions. Trend forecasting can help.

Rencontre avec Réuni, la marque éco-responsable d’Adrien Garcia qui défend une nouvelle manière de créer, produire et acheter des vêtements.

Adapta est un intermédiaire entre les fournisseurs de cuir du luxe et les créateurs de mode, qui donne une seconde vie aux stocks dormants.

Heuritech interviewed NA-KD to explore how this brand has managed to capture Europe’s fashion market using digital solutions.

What do you get when you cross a humble, audacious Brit with the venerated artistry of a high-fashion Italian dynasty? Bottega Veneta SS20.