Spring/Summer '26 Trend Atlas Report

Key takeaways

Regional Creativity Shapes Global Fashion

Fashion’s influence is diversifying as regional creativity gains visibility with cultural codes and consumer perspectives collectively shaping the global narrative.

Heritage as Contemporary Design Currency

Across markets, heritage is being reimagined as a tool of cultural confidence with traditional craftsmanship and motifs transformed into contemporary design currency.

Comfort, Versatility & Authenticity as Market Expectations

Alpha, Gen Z and Millennials’ emphasis on comfort, versatility and authenticity has shifted from preference to market expectation, making these attributes essential levers for future product and strategy development.

Dual Aesthetics Define SS2026

Quiet, minimal codes remain strong but they coexist with an equally powerful appetite for bold self-expression through prints, color symbolism and personalised styling.

Cultural Insights Become Strategic Advantage

Brands are already operationalizing these shifts across retail, communication and product, turning cultural insights into measurable advantage.

Colors & Fabrics as Mood Shifters

Colors and fabrics act as mood shifters for Spring/Summer 2026. Purple carries symbolic power, Zebra emerges as a versatile cross-category print and Brut Denim makes a statement with its raw, tactile appeal.

Publication Date: September 2025