The context
Elle Zeitoune is an Australian label offering an exclusive range of feminine cocktail, evening, bridesmaids and bridal dresses for formal events. Founded in 2010 by the designer of the same name, it is known for its elegant, sophisticated, and feminine designs. The brand has become popular in the fashion industry and is worn by celebrities and influencers.
Elle Zeitoune designs are available in Australia wide and in several international retail locations (New Zealand, the United States, Canada, Turkey, South Africa, United Kingdom and Ireland).
The designer, Elle Tabet, wanted to incorporate data-driven insights in her collection process, to ensure that her designs were not only creative but also aligned with market preferences.
The challenge
The designer needs to stay updated with the latest fashion forecasts and is driven by a need for reliable data to make informed design decisions.
“I would wholeheartedly recommend this platform to anyone seeking reliable and up-to-date information on fashion trends. Its thoroughness and clarity make it an invaluable tool for designers, merchandisers, and fashion enthusiasts alike. In addition, the wealth of visual examples enhanced my understanding and inspired creativity, allowing me to stay ahead in a fast-paced industry.”
Elle Tabet, founder of Elle Zeitoune
