When Heuritech helped a client launch a product and achieve 100% sell-through in 10 days.
Our client wanted to launch a new colorway on an existing shape in 90 days and make it a successful capsule launch for Christmas.
The big questions was: What were the most growing styles for boots and sneakers in the US in Winter 2020?
Determine the right colorway for a successful capsule launch while catering to consumers' demands and respecting the brand's identity.
We Segment
We built representative panels across 15 regions, 4 age segments (16-25, 26-35, 36-45, 45+) and 3 audience panels (edgy, trendy, and mainstream).
We Crawl & Detect
Analyzing millions of social media images, our computer vision recognizes over 20,000 trends across key features: colors, prints, shapes, fabrics and details.
We Predict
Our proprietary AI engine quantifies & predicts demand 24 months in advance with over 90% accuracy, providing brands with actionable insights to stay ahead of market shifts.
Trend signals and market reads, a few times a year.
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