How did Chalhoub, a top Middle Eastern luxury distributor use Heuritech’s data to achieve 60% sell-through?

The context

Chalhoub operates in over 10 countries with 10,000+ employees and $2B+ in annual revenue. Managing top brands across the Middle East, US, China, and Europe, their buying team plays a key role—but struggled to make data-driven decisions in a fast-changing market to meet sell-through targets.

The challenge

The buying team needed a solution to stay ahead of fast-changing trends and make data-driven, market-specific decisions. They looked for a platform with reliable forecasts and tailored insights to justify their choices, align strategy with growing trends, boost sales, and improve sell-through in a competitive luxury market.

"As a buyer, it’s important to know what’s trending in the market right now, but having the ability to forecast up to 24 months ahead is what truly sets us apart. Being able to anticipate future trends and make informed, data-backed decisions in real-time is incredibly valuable. It gives us the confidence to act quickly, ensuring we’re always ahead of the curve and making the best choices for our brand."

Buying Manager

Heuritech's Methodology

We Segment

We built representative panels across 15 regions, 4 age segments (16-25, 26-35, 36-45, 45+) and 3 audience panels (edgy, trendy, and mainstream).

We Crawl & Detect

Analyzing millions of social media images, our computer vision recognizes over 20,000 trends across key features: colors, prints, shapes, fabrics and details.

We Predict

Our proprietary AI engine quantifies & predicts demand 24 months in advance with over 90% accuracy, providing brands with actionable insights to stay ahead of market shifts.

The context

The challenge

Heuritech's Methodology

Read more

How does Elle Zeitoune, an Australian designer brand, use Heuritech to make data-driven decisions about upcoming collections?

How did Wolverine Worldwide use Heuritech data to make a successful capsule launch?

How did our client launch two hit sneakers with the help of our trend analysis?