How to achieve +9% in sales in the skirts category?

When advanced trend analysis helps to grow sales by identifying trendy products for the relevant target

The context

Our client had planned to integrate skirts prints in his collection, but he wanted to know a few things before making the decision.

What will be the top skirt trends during the Spring 2025 season?
How can we market them appropriately to our target audience?

The challenge

Avoiding overstock by anticipating the behaviour of a trend for the next collection

Heuritech's Methodology

We Segment

We built representative panels across 15 regions, 4 age segments (16-25, 26-35, 36-45, 45+) and 3 audience panels (edgy, trendy, and mainstream).

We Crawl & Detect

Analyzing millions of social media images, our computer vision recognizes over 20,000 trends across key features: colors, prints, shapes, fabrics and details.

We Predict

Our proprietary AI engine quantifies & predicts demand 24 months in advance with over 90% accuracy, providing brands with actionable insights to stay ahead of market shifts.

When advanced trend analysis helps to grow sales by identifying trendy products for the relevant target

The context

The challenge

Heuritech's Methodology

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