How did our client launch two hit sneakers with the help of our trend analysis?

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Our client’s need

Develop two sneaker styles that would become a fashion hit by:

Having an overview of the sneaker market’s future bestsellers
Deciding which shoe models to include and avoid for the next collection

The challenge

Designing a product aligned with the brand’s DNA and customer expectations

Heuritech's Methodology

We Segment

We built representative panels across 15 regions, 4 age segments (16-25, 26-35, 36-45, 45+) and 3 audience panels (edgy, trendy, and mainstream).

We Crawl & Detect

Analyzing millions of social media images, our computer vision recognizes over 20,000 trends across key features: colors, prints, shapes, fabrics and details.

We Predict

Our proprietary AI engine quantifies & predicts demand 24 months in advance with over 90% accuracy, providing brands with actionable insights to stay ahead of market shifts.

Our client’s need

The challenge

Heuritech's Methodology

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