Industry insights

In 2025, fashion prints are experiencing a revival with trends focused on maximalism, social media influences, and sustainable textile innovation. Key patterns include psychedelic prints, hyperreal florals, and varsity stripes. Brands must strategically adopt these trends while balancing immediate appeal with long-term relevance to capture consumer interest in a competitive market.

At Heuritech, we trained our AI to recognize logos from 17 key sneaker brands and analyzed their market share based on social media visibility. So, what does the data reveal about the current sportswear landscape? Does the sneaker market have a new contender? For years, the sneaker market has been ruled by a few major […]

Racer fashion, inspired by the adrenaline-fueled world of motorsports, has rapidly gained traction in the streetwear scene, but not only. Combining performance-driven aesthetics with urban sophistication, this trend redefines modern wardrobes. At its core are the iconic racer jacket and moto boots, both adding a touch of toughness to feminine looks.

Efficient inventory management is vital for success in the fashion industry, with the sell-through rate (STR) serving as a key metric. Understanding and optimizing STR allows brands to respond to consumer demand, refine marketing strategies, and improve cash flow. Advanced tools like Product Information Management software enhance this process, driving better sales outcomes.

The February 2025 edition of Première Vision highlights the fusion of tradition and innovation in fashion, focusing on sustainability and craftsmanship. Key themes include “re-fresh,” “re-store,” and “re-set,” showcasing trends driven by AI insights. Notable fabric innovations predict increased demand for eco-friendly textiles, vibrant colors, and modern designs.

The fashion world is a constant cycle of reinvention, and no trend exemplifies this better than the resurgence of Y2K aesthetics. Gen Z and Millennials are now embracing the nostalgia of early 2000s’ experimental style, an era they remember from childhood or have heard about from older siblings.

Spring/Summer 2025 fashion trends highlight a revival of vibrancy and texture, moving away from minimalism. Key trends include retro-inspired long curly fur outerwear, a surge in animal prints, a boho chic suede revival, and sport-infused track pants. Consumers increasingly favor emotional and tactile fashion, demanding innovative and expressive styles.

Understanding your customers has become more crucial than ever for brands seeking to stay ahead in a competitive market. Consumer insights offer businesses a powerful way to interpret and act on the vast amount of data generated by customer interactions, helping to create more targeted marketing strategies, enhance the customer experience, and ultimately drive sales. These insights go beyond basic market research by diving deeper into customer behavior, motivations, and preferences.

Discover our groundbreaking approach to trend prediction in fashion with our new forecasting model incorporating the most recent breakthroughs in forecasting technology, featuring state-of-the-art models recently highlighted in scientific research.

In the global apparel manufacturing industry, data-driven strategies will play an increasingly important role in driving efficiency and profitability. With Heuritech’s AI-powered insights, the future of manufacturing optimization is within reach.

Heuritech’s fashion experts study the latest runway styles and then analyse their adoption into the mainstream market using our AI-powered tool.
Through a series of key questions, this article explores how these data-driven insights assist various departments to leverage these insights.

As part of the athleisure trend, sportswear brands are reaching new audiences. Zoom in on its history and the values driving the movement.

As we bid farewell to an incredible 2023, at Heuritech we proudly reflect on a decade of AI expertise, marking our journey from creation in 2013 to becoming a leader in fashion technology.
This year was a testament to the constant balance between our AI prowess and the keen insights of our fashion experts. This synergy of data and fashion expertise continues to fuel the landscape of fashion analytics.

The direct applications of AI in fashion are not only reshaping the way it operates but also addressing critical challenges that have long plagued the industry.
This article explores how AI advancements in 2023 have addressed long-standing issues faced in the fashion and apparel industry.

Heuritech’s fashion experts study the latest runway styles and then analyse their adoption into the mainstream market using our AI-powered tool.
Through a series of key questions, this article explores how these data-driven insights assist various departments to leverage these insights.

At Heuritech, we forecast market demand through consumer data gathered from Social Media. This article explains the process of how Heuritech’s AI solution works.

As merchandisers venture into the precipice of assortment curation for the SS’24 Menswear season, the answer relies on meticulous planning and the untapped potential of data insights.

With Heuritech data insights, global brands can effectively connect with their target audience, build a balanced global and local assortment, increase sell-through, and build a strong brand presence in different regions.

If streetwear brands seek to tap into this new wave, the answer relies on predictive data insights, as several trends can easily be played around and adapted to more casual styles.

Fashion leaders who source technology such as AI and data as a tool to understand their consumers better and anticipate their behaviour have a significant advantage over competitors.

Fashion leaders who source technology such as AI and data as a tool to understand their consumers better and anticipate their behaviour have a significant advantage over competitors.

There is no longer an excuse for excessive waste in fashion. There are many other approaches to innovation that are more responsible and, quite frankly, more exciting than over-the-top productions and waste. Fall 2023 Copenhagen Fashion Week is a testament to that.

The Fall 2023 fashion weeks were a celebration of craftsmanship and pure technique with historical undertones. As an ode to their past, designers revisited the traditional pieces that have become iconic from their fashion houses and brought them to a contemporary sphere.

Seeing menswear move towards a less restricted and more grounded territory is refreshing. The promising shift in tone started some seasons before. Still, this time, designers approached menswear with a more open mind, successfully portraying a man getting rid of stereotypical labels. Undoubtedly, they will continue to do so in further seasons.

Social media is a powerful avenue for consumers today, so analyzing and forecasting trends based on these platforms presents a major upper hand for fashion brands.

At Heuritech, we’re on the front lines of the intersection between fashion and technology. Listen in to how we harmonize the two, both in-house and for our client brands.

During these past Men’s Fashion Weeks, Heuritech’s fashion and data forecasters noticed three overarching themes for the FW22 season. Read on.

For transformation to happen, the fashion industry needs to implement innovative technology to make their modules more sustainable and circular.

Merchandisers are a driving force at any fashion brand, so they require cutting-edge innovation at every turn. Eyes open for 2022.

At Heuritech, we have our finger on the pulse of all things fashiontech. We are at the heart of the digital transformation taking place in the fashion industry, and we had the opportunity to interview one of our clients about this very subject. Our Head of Client Strategy Faustine Tobée sat down with Global Design […]