Why brands are missing 78% of their products on Instagram
Hashtag analysis is not sufficient to gain extensive visibility into a brand’s presence on Instagram. Learn why image recognition performs much better.
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Fast fashion brands are tapping into sustainability to restore their desirability towards youth
With the rise of the eco-conscious movement, consumers are questioning fast-fashion practices. Can sustainability become a new growth driver for fast-fashion brands?
What are the key success factors of DNVBs in terms of social media?
Heuritech interviewed Viviane Lipskier, author of a book dedicated to DNVB. Enjoy this exclusive talk, which focuses on the values of these young brands.
Sustainability: The catalyst for transparency in fashion
The move towards a more sustainable and eco-friendly fashion industry has begun. However, brands need to be sincere in their approach. Learn why in our article.
Jacquemus Fashion Week: Virality fits in the palm of your hand with the new Mini Bag
The successful launch of the Jacquemus Mini Chiquito Bag at Paris Fashion Week is a perfect example to understand how social media engagement works. Learn why.
Sneakers: The new it bags for luxury brands
Luxury industry shows tremendous love for sneakers. With Heuritech insights, learn how they became a strategic segment for brands and discover the next trends.
Luxury fashion market: Challenging the world order
Driven by a globalized market, fashion brands have to reinvent themselves, to become more inclusive and innovative. Explore the new challenges of luxury.
Grey Market: How can luxury regain control of its image?
Acquiring a luxury product has always been a relationship of authenticity, emotion and exclusivity between clients and brands. But with the Internet era, distribution channels are multiplied, products are more accessible, and so are prices.
Men’s Fashion Week: Is a man a woman like any other?
Analyzing the trends of men’s fashion week 2019 reveals a growing diversity of styles, from unisex clothing to truly virile looks. Read Heuritech highlights.
