How did our client launch two hit sneakers with the help of our trend analysis?

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Our client’s need

Develop two sneaker styles that would become a fashion hit by:

Having an overview of the sneaker market’s future bestsellers
Deciding which shoe models to include and avoid for the next collection

The challenge

Designing a product aligned with the brand’s DNA and customer expectations

Heuritech's Methodology

We Segment

We built representative panels across 15 regions, 4 age segments (16-25, 26-35, 36-45, 45+) and 3 audience panels (edgy, trendy, and mainstream).

We Crawl & Detect

Analyzing millions of social media images, our computer vision recognizes over 20,000 trends across key features: colors, prints, shapes, fabrics and details.

We Predict

Our proprietary AI engine quantifies & predicts demand 24 months in advance with over 90% accuracy, providing brands with actionable insights to stay ahead of market shifts.

How did our client launch two hit sneakers with the help of our trend analysis?

Our client’s need

The challenge

Heuritech's Methodology

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Our client’s need

The challenge

Heuritech's Methodology

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