After a year defined by individual expression and a quiet layering of dimension onto minimalism, 2026 pushes further. The focus shifts toward texture and volume: small bursts of extroversion worked into otherwise clean, refined pieces. Whether through intentional draping, a fresh take on stripes, or an unexpected touch of colour, the season rewards adding something intriguing to elevate simplicity. Fashion is becoming fun again, but through statement pieces that live in your wardrobe, not trends that disappear after one wear.
This Trend Calendar is built on Heuritech’s core strength: data-driven trend forecasting.
What follows is a forward-looking analysis powered by Heuritech’s technology, combining large-scale image data with fashion expertise to identify the key trends shaping the upcoming Spring/Summer season. By analyzing millions of real-world images every week, we are able to detect emerging patterns, track their evolution, and determine which trends are gaining meaningful traction.
Our methodology doesn’t rely on intuition alone. It’s grounded in observing how specific elements: fabrics, silhouettes, prints, and colours evolve over time, reappear, and transform into new expressions. This approach allows us to move beyond prediction and into measurable insight.
Trend forecasting, for us, is about understanding how influence circulates between runways, social media, and everyday wardrobes. By decoding these dynamics, we can identify not only what is emerging, but what consumers are most likely to adopt and why.
The insights presented in this Spring/Summer Trend Calendar are the result of this rigorous analysis. They highlight the key directions for the first half of the year, giving you a clear, data-backed perspective on what’s next in fashion.
2025 in Review
Before mapping the Spring/Summer 2026 trends, it is worth examining how Heuritech’s 2025 predictions held up against real-world consumer behaviour: the clearest proof of why data-driven forecasting matters.
Five standout trends from last year’s Trend Calendar outperformed their forecasts across the board: All Curly/Long-Hair Fur Outerwear grew +48% in Q1 2025 (vs. a +15% forecast), Suede surged +98% (vs. +76% forecast), and Boat Shoes rose +42% (vs. +39% forecast). Animal Print and Cinnamon also landed close to their predicted trajectories, at +24% and +21% respectively.
Heuritech’s mid-year themes proved just as accurate. The Euro Summer theme, introduced in May 2025, correctly called Buttermilk Yellow as the colour of the season (+21% during the summer months), while Big Dots and Gingham both delivered remarkable growth in visibility weeks after being flagged. The City Boy theme, launched in March 2025, correctly anticipated the rise of Duffle Bags (+34% over the past year) and Vertical Stripes (+32%), both of which reappeared on the SS26 runways of Louis Vuitton, Dior, and Hermès.
2026 Trend Calendar
The following trends have been selected for 2026 by Heuritech’s Fashion Analysts as part of our 2026 Trend Calendar report, using forecasted data across European markets. Each is mapped to its peak visibility month, with growth rates benchmarked against the previous year.
In this article, we take a closer look at the key trends shaping the first half of 2026: from January through July, unpacking how these textures, details, and silhouettes come together to define what consumers will actually be wearing as the year unfolds.
After a landmark year for fur outerwear in 2025, the material refuses to step out of the spotlight, evolving instead into one of 2026’s most defining statement details. No longer restricted to full coats, fur is reimagined in smaller, striking forms: plush scarves and stoles, soft hems peeking from gloves, and tactile trims adorning tops, skirts, and dresses. This shift marks fur’s transformation from a cold-weather staple to a year-round style accent.
January: Fur Detail
The Fall/Winter 2025 runways cemented the material’s dominance, with fur capturing a notable 6.5% runway share. Iconic looks from Miu Miu and Prada, alongside cross-seasonal interpretations from designers like Blumarine, positioned fur as one of next year’s essential fabrics and it continued to appear throughout Spring/Summer 2026 collections, confirming its “it” status for the year ahead.
With peak visibility in Q1 and forecasted growth of +15% this quarter and +15% across the next 12 months the trend shows no sign of slowing. Its appeal lies in its duality: part tactile comfort, part directional style cue, an elevated touch that shifts an outfit from expected to unforgettable.
February: Leather Pants
From Timothée Chalamet in Chrome Hearts at the SAG Awards to Shai Gilgeous-Alexander’s tunnel style, leather pants are staking their claim as one of 2026’s most magnetic menswear trends.
Men’s leather pants are forecasted to grow +8% in Q1 2026, and February’s packed sports calendar only amplifies the momentum. With both the NBA All-Star Game and the Super Bowl on deck, pre-game fashion is set to showcase leather looks from courtside to press row.
Styling goes maximalist, with full leather looks in rich browns or crocodile textures, or paired with another seasonal favourite, animal print outerwear, forecasted to grow +5% in Q1 2026. Over the next 12 months, the category is expected to hold steady with +2% growth, confirming leather pants as a considered, rather than fleeting, menswear investment.
March: Brut Denim
This raw fabric is making its mark on baggy and straight jeans, oversized jackets, urban streetwear, and even minimalistic chic styles, embraced by all age groups. A standout trend on social media is the head-to-toe brut denim look, where matching pants and jackets are paired to create a bold monochrome effect.
According to Heuritech’s forecasted data, Brut Denim as a fabric is forecasted to grow +11% in Q1 2026, with an optimal launch window suggested for March. During the same period, Brut Denim Jeans are forecasted to grow +3%, considered a Consistent Riser with a Big magnitude, mainly adopted by Edgy & Trendy consumers aged 26–35. Growth over the next 12 months is projected at +9%.
On the SS26 runway, designers including Casablanca, Givenchy, Dior, and Zimmermann all showcased the fabric, proving that raw, unpolished denim is firmly on the fashion agenda.
April: Performance Football Sneakers
Ahead of the 2026 World Cup this summer, the high season for sneaker shopping is officially kicking off, with both brands and consumers gearing up for the ultimate style-and-sport moment. Luxury and sportswear labels have been tapping into the enduring popularity of football-inspired silhouettes, but the focus is shifting: this season, the emphasis is on performance-inspired designs, moving away from retro references and leaning into sleek, technical aesthetics.
Performance football sneakers are forecasted to rise +12% in Q2 2026, while pink sneakers (+19%) are emerging as the standout colourway. Already a favourite on the pitch, pink football-inspired sneakers are now stepping off the field and into everyday style. Growth is expected to hold at +14% over the next 12 months, as the summer unites football fans and fashion-forward consumers alike.
May: Moccasins
Unlike classic leather loafers, these moccasins capture the playful, adventurous spirit set to define 2026. With details like tassels, lace-ups, and soft materials such as suede, they bring a relaxed, whimsical vibe while staying stylish.
Moccasins are forecasted to grow +15% in Q2 2026, with May as the optimal month for a launch, and are expected to see +14% growth over the next 12 months. Suede shoes are projected to rise +5% in Q2, while suede as a fabric is set to grow +16% during the same period, highlighting the material’s increasing popularity.
Neutral-tone moccasins are standing out as a Consistent Riser among edgy and trendy consumers. For men, moccasins are making a comeback during the same period, with a Big magnitude and a forecasted growth of +10% in the EU.
June: Hues of Yellow-Green
A colour that has been popping up everywhere is the striking combination of yellow and green. It has been spotted on knits, trousers, and sportswear details.
The colour Greenfinch is estimated to grow +15% in Q2 2026 among men in Europe, and +10% over the next 12 months. It carries a Small magnitude, but is classified as a Consistent Riser for both Edgy and Mainstream markets – meaning it is a colour on the rise that could work equally well for mainstream sportswear details or edgy outerwear.
For women, a similar colour under the name Pickle Green is growing, with +7% growth in visibility, considered suitable for all age groups and spotted on everything from bikinis to maxi skirts and draped tops. Rumours suggest Aquatic Green, or Teal, is also expected to make waves in 2026 – Heuritech’s interpretation of Pine Tree Green captures a similar hue and is estimated to see +5% growth in visibility during Q2 2026.
What SS’26 Trends Reveal About Consumer Mindsets
The Spring/Summer 2026 Trend Calendar does more than spotlight which trends will dominate the first half of the year – it also reveals how consumer style preferences are shifting in meaningful ways.
Several key signals emerge from Heuritech’s data across the seven trends mapped above:
Texture takes priority over shape.
The rise of Fur Detail, Brut Denim, and Moccasins signals a growing consumer appetite for materials that carry a sensory dimension – pieces that not only look directional but feel intentional. The 2026 consumer is choosing clothing for how it sits on the body and how it reads in real life, not just on screen.
Sport is the year’s defining cultural driver.
With the 2026 FIFA World Cup on the horizon, Performance Football Sneakers and the maximalist return of Leather Pants, amplified by NBA and Super Bowl tunnel style – confirm that sport is no longer a niche influence, but a mainstream engine shaping both menswear and footwear well ahead of kickoff.
Colour is becoming a considered choice, not a trend chase.
The Greenfinch / Pickle Green / Pine Tree Green family shows consumers gravitating toward versatile, wearable colour that straddles edgy outerwear and mainstream sportswear alike – distinctive enough to feel like a statement, but not disruptive enough to feel risky.
Softness and sculptural detail define the shift into summer.
As the calendar moves from Brut Denim’s raw authenticity in March to Draped’s sculptural softness in July, the throughline is clear: 2026 rewards pieces that combine ease with intention – comfort-driven silhouettes elevated by one unexpected, considered detail.
Taken together, the SS’26 calendar confirms that consumers entering the first half of 2026 are seeking fashion that combines tactility, cultural relevance, and a distinct point of view – rewarding brands who plan with both data and editorial instinct.
Discover Fall/Winter 2026 Trends
Explore how these Spring/Summer directions evolve into the back half of the year in Heuritech’s Fall/Winter 2026 Trend Calendar Outlook.
