How did Heuritech help a client predict leopard print’s demand?

How a brand built a sharp collection on the leopard print trend

The context

Our client had planned to integrate even more leopard prints in his collection than last year following the trend’s optimal performance.

Had leopard already saturated the market?
Would the trend decline before the release of his Summer collection?

The challenge

Avoiding overstock by anticipating the behaviour of a trend for the next collection

Heuritech's Methodology

We Segment

We built representative panels across 15 regions, 4 age segments (16-25, 26-35, 36-45, 45+) and 3 audience panels (edgy, trendy, and mainstream).

We Crawl & Detect

Analyzing millions of social media images, our computer vision recognizes over 20,000 trends across key features: colors, prints, shapes, fabrics and details.

We Predict

Our proprietary AI engine quantifies & predicts demand 24 months in advance with over 90% accuracy, providing brands with actionable insights to stay ahead of market shifts.

How a brand built a sharp collection on the leopard print trend

The context

The challenge

Heuritech's Methodology

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