Consumer insights

Understanding your customers has become more crucial than ever for brands seeking to stay ahead in a competitive market. Consumer insights offer businesses a powerful way to interpret and act on the vast amount of data generated by customer interactions, helping to create more targeted marketing strategies, enhance the customer experience, and ultimately drive sales. These insights go beyond basic market research by diving deeper into customer behavior, motivations, and preferences.

In the vibrant realm of fashion, the adeptness to decode and respond to the lifecycle of a trend is paramount to a brand’s triumph. The journey of Kelly Green serves as a textbook case on how a trend rises, peaks, and eventually wanes.

If streetwear brands seek to tap into this new wave, the answer relies on predictive data insights, as several trends can easily be played around and adapted to more casual styles.

The Fall 2023 fashion weeks were a celebration of craftsmanship and pure technique with historical undertones. As an ode to their past, designers revisited the traditional pieces that have become iconic from their fashion houses and brought them to a contemporary sphere.

Seeing menswear move towards a less restricted and more grounded territory is refreshing. The promising shift in tone started some seasons before. Still, this time, designers approached menswear with a more open mind, successfully portraying a man getting rid of stereotypical labels. Undoubtedly, they will continue to do so in further seasons.

This Fall/Winter 2022 season, our fashion and data experts analyzed the top womenswear trends from each fashion week.

Our experts analyzed popular accounts and hashtags on social media in order to decipher the three types of sustainably-minded fashion consumers in 2022.

Fashion is about collaboration. Today, brands must adopt a more consumer-centric strategy in order to capture the times and the market.

Our trend forecasters picked up the corset trend appearing in myriad ways, the comeback relating to the uprising of regency core romanticism.

Our trend forecasters picked up on summer style in this year’s SS22 menswear collections, with many brands pointing to vacation fashion.

Men’s crop tops are slowly coming back in Europe and the US, so our fashion experts looked into this rising trend for the Spring 2022 season.

Colors hold different meanings around the world, an important note when creating collections. Here’s the trend forecast for orange this Spring 2022.

Printed denim is a rising trend, and our experts that forecast in 2021, the unisex trend will keep growing in China, Europe, and the US.

The catsuit perfectly encapsulates how many consumers are approaching post-pandemic style this FW21, and our trend forecast explains why.

Cardigans are cozy and comforting, but for womenswear this Fall/Winter 2021, the garment will be worn on the streets, too.

Telfar put shopping bags on the map. For this FW21, a growing list of trendy brands are coming out with their own versions.

From tie dye to optical illusions, psychedelic patterns stole the show amongst many designers’ collections during SS21.

This Spring and Summer 2021 in China and Japan, designers are drawing inspiration from sources old and new to deliver top womenswear trends.

New sports habits among the younger generation influence sportswear brands. Get an overview of the key trends behind today’s athleisure fashion.

Discover Heuritech’s analysis of the SS21 collections presented outside of the “official” fashion week schedule.

The Chinese fashion market seems to have its eye on the future, as evidenced by its innovations in retail, apparel digitalization, and sustainability efforts.

Chinese fashion is finding its place on the big stage with its novelties in genderless designs, infusion of traditional clothing elements, and contributions to the streetwear scene.

Thanks to hip-hop TV shows and KOL’s social media feeds, China is embracing streetwear brands both domestically and internationally.

For this Spring/Summer 2021, Heuritech analyzed the top trends, themes, and designers from New York, London, Milan, and Paris Fashion Week.

By analysing 202’s top music videos in rap, Heuritech identified hip-hop most fashionable trends of the moment.

With the Covid paradigm, people around the world have adopted a new safety precaution: the face mask. Can social media clue us in on this growing trend?

As consumers come out of confinement, Heuritech looked at its Instagram analysis to determine consumers’ changing attitudes in fashion.

As a reflection of consumer and industry changes, the Covid-19 pandemic has impacted fashion trends throughout Europe, the US, and China.

Fashion week is never just about fashion: So here are FW20’s most talked-about topics on Instagram this season.

With the Fashion Weeks of Fall/Winter 2020 now over, we can look back at the season’s major trends to forecast what to look out for this year.