How Heuritech forecasts fashion trends thanks to AI
Forecasting fashion trends is notoriously hard. At Heuritech, we tackle this by using a collection of forecasting methods, artificial intelligence and a master algorithm.
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State of play: Trend forecasting in the fashion industry
The present ways of trend forecasting rely on catwalks and the past to predict the future. Heuritech’s AI solution has cracked today’s fashion market.
Top 6 bag shapes and handles trending for SS20
With spring/summer ’20 coming up, Heuritech has put together a list of the top 6 trending bag shapes and handles this season.
Fashion brands: Keep on going wild with the zebra print trend
The zebra print trend is still going strong in 2020 with unique color combinations and clothing pieces. Fashion players, get comfortable with animal print this year.
2019 key trends
Here are the top 5 key trends spotted by Heuritech: 2019 was marked by the return of animal instincts, fluid materials and streetwear.
All that she wants: Sneakers are for women, too
Sportswear brands can no longer ignore that girls’ interest for sneakers is high. How can they seize this opportunity? Zoom into the key sneakers trends for women.
Sportswear: The genderless manifesto of Gen Z
The success of sportswear brands among the younger generation reflects its quest for a more gender-fluid identity. Look into this underlying trend with Heuritech.
Fast fashion brands are tapping into sustainability to restore their desirability towards youth
With the rise of the eco-conscious movement, consumers are questioning fast-fashion practices. Can sustainability become a new growth driver for fast-fashion brands?
Jacquemus Fashion Week: Virality fits in the palm of your hand with the new Mini Bag
The successful launch of the Jacquemus Mini Chiquito Bag at Paris Fashion Week is a perfect example to understand how social media engagement works. Learn why.
Sneakers: The new it bags for luxury brands
Luxury industry shows tremendous love for sneakers. With Heuritech insights, learn how they became a strategic segment for brands and discover the next trends.
Men’s Fashion Week: Is a man a woman like any other?
Analyzing the trends of men’s fashion week 2019 reveals a growing diversity of styles, from unisex clothing to truly virile looks. Read Heuritech highlights.