Fashion & Technology

The 2026 color forecast highlights a resurgence of warm, golden shades, particularly Powder Pink among European women and Greenfinch among men. Strong growth in yellow tones is noted, especially among menswear. Brands must tailor color selections regionally and by gender to optimize inventory and drive sales effectively.

TikTok has been shaping fashion trends and purchasing decisions for years. Now it joins Heuritech’s data sources as a live signal behind the forecasts. See how our data sources now work together, and what this update means for you.

Capsule collections offer fashion brands flexibility, allowing them to explore new trends or collaborations between main seasonal drops. Successful launches depend on aligning three factors: rising consumer demand, manageable production timelines, and sufficient retail space. A strategic approach focuses on forecasting future demand rather than responding retroactively to trends, enabling effective testing and experimentation.

Runway trends are signals, not guarantees of consumer demand. Discover how combining runway analysis with consumer data helps brands identify meaningful trends, understand their momentum and make smarter decisions on what, when and where to act.

In 2025, fashion prints are experiencing a revival with trends focused on maximalism, social media influences, and sustainable textile innovation. Key patterns include psychedelic prints, hyperreal florals, and varsity stripes. Brands must strategically adopt these trends while balancing immediate appeal with long-term relevance to capture consumer interest in a competitive market.

Prints play a vital role in fashion, influencing collections through cultural themes and trends. Current trends feature a mix of retro inspirations and bold designs, driven by social media and sustainability. Heuritech’s insights forecast significant growth in styles like Big Dots and plaid, emphasizing the need for brands to adapt to evolving consumer preferences.

Social media is a powerful avenue for consumers today, so analyzing and forecasting trends based on these platforms presents a major upper hand for fashion brands.

Fabric innovations are at the forefront of the fashion industry in 2026, driven by shifting consumer expectations, stringent environmental regulations, and cutting-edge technology. As brands explore new materials and manufacturing methods, the circularity imperative becomes more pressing: companies must create products that balance natural resources with high performance and design for end-of-life.

The Autumn/Winter 26-27 season showcased at Première Vision Paris emphasizes the intersection of tradition and modernity in fashion. Key themes include “New Dynasties” focusing on reinterpreted heritage; “Ego-Eco” merging sustainability with self-expression; and “Territories of Expression” celebrating craftsmanship. The season symbolizes a dynamic evolution in design, balancing contrasting aesthetics for future trends.

Grandpa Core revitalizes nostalgic fashion by embracing comfort and utility. This emerging aesthetic, appealing to Gen Z and Millennials, features vintage-inspired pieces like oversized cardigans and orthopedic sneakers. With its inclusive, gender-fluid vibe and focus on sustainability, Grandpa Core embodies a shift towards emotional storytelling in fashion, emphasizing personal connection and historical resonance.

Current fashion trends emphasize emotional connections, nostalgia, and hybrid lifestyles. Key elements include vintage prints, flowing silhouettes, artisanal accessories, and vibrant color palettes. Notable styles feature relaxed daywear inspired by nightwear, technical cycling apparel, and athleisure influenced by racket sports. Heuritech provides tools for analyzing and applying these trends effectively in design.

In 2025, sneaker trends are shifting towards hybrids, elegance, and cultural nostalgia. Styles like wedge sneakers, sneakerinas, low-profile designs, and boxing sneakers are emerging, emphasizing comfort and emotional storytelling. This era highlights sneakers as cultural icons that reflect personal identity and lifestyle choices, moving beyond mere performance to expressive statements.

The sneakerina is a footwear innovation combining the elegance of ballet flats with the practicality of sneakers, perfectly suited for contemporary lifestyles. Its rise reflects trends in comfort, nostalgia, and hybrid fashion, appealing to consumers’ desires for both style and functionality. Sneakerinas signify a broader shift in fashion towards versatile, transitional wear.

Thanks to market intelligence analysis, fashion brands can choose or avoid certain sneaker styles that are losing or gaining desirability to meet customer demand and increase sales.

AI and fashion often misunderstand one another. But more and more, these two worlds are discovering the benefits that their collaboration can provide them.

The February 2025 edition of Première Vision highlights the fusion of tradition and innovation in fashion, focusing on sustainability and craftsmanship. Key themes include “re-fresh,” “re-store,” and “re-set,” showcasing trends driven by AI insights. Notable fabric innovations predict increased demand for eco-friendly textiles, vibrant colors, and modern designs.

Spring/Summer 2025 fashion trends highlight a revival of vibrancy and texture, moving away from minimalism. Key trends include retro-inspired long curly fur outerwear, a surge in animal prints, a boho chic suede revival, and sport-infused track pants. Consumers increasingly favor emotional and tactile fashion, demanding innovative and expressive styles.

Discover our groundbreaking approach to trend prediction in fashion with our new forecasting model incorporating the most recent breakthroughs in forecasting technology, featuring state-of-the-art models recently highlighted in scientific research.

In the global apparel manufacturing industry, data-driven strategies will play an increasingly important role in driving efficiency and profitability. With Heuritech’s AI-powered insights, the future of manufacturing optimization is within reach.

As we bid farewell to an incredible 2023, at Heuritech we proudly reflect on a decade of AI expertise, marking our journey from creation in 2013 to becoming a leader in fashion technology.
This year was a testament to the constant balance between our AI prowess and the keen insights of our fashion experts. This synergy of data and fashion expertise continues to fuel the landscape of fashion analytics.

The direct applications of AI in fashion are not only reshaping the way it operates but also addressing critical challenges that have long plagued the industry.
This article explores how AI advancements in 2023 have addressed long-standing issues faced in the fashion and apparel industry.

Heuritech’s fashion experts study the latest runway styles and then analyse their adoption into the mainstream market using our AI-powered tool.
Through a series of key questions, this article explores how these data-driven insights assist various departments to leverage these insights.

At Heuritech, we forecast market demand through consumer data gathered from Social Media. This article explains the process of how Heuritech’s AI solution works.

With Heuritech data insights, global brands can effectively connect with their target audience, build a balanced global and local assortment, increase sell-through, and build a strong brand presence in different regions.

Fashion leaders who source technology such as AI and data as a tool to understand their consumers better and anticipate their behaviour have a significant advantage over competitors.

Fashion leaders who source technology such as AI and data as a tool to understand their consumers better and anticipate their behaviour have a significant advantage over competitors.

This Fall/Winter 2022 season, our fashion and data experts analyzed the top womenswear trends from each fashion week.

At Heuritech, we’re on the front lines of the intersection between fashion and technology. Listen in to how we harmonize the two, both in-house and for our client brands.

For transformation to happen, the fashion industry needs to implement innovative technology to make their modules more sustainable and circular.

Merchandisers are a driving force at any fashion brand, so they require cutting-edge innovation at every turn. Eyes open for 2022.